However, there’s no evidence that your Amazon speakers are listening in with the objective of presenting you with personalized adverts and the like. Smart home privacy: What Amazon, Google and Apple do with your data Websites use cookies to present personalized adverts to users based on their previous browsing history, so it makes perfect sense for these sorts of adverts to be presented. The obvious answer to this situation is that, prior to the dinner conversation, the couple had been looking and researching camping related articles and products online - even if they don’t remember doing so. ![]() One of the biggest theories you’ll find online regarding Alexa listening in revolves around digital adverts being presented to a user after they have had a conversation about a subject within earshot of their smart speakers.įor example, a couple has a discussion over dinner about what equipment they’ll need before their weekend camping trip and, lo and behold, the soon-to-be campers are bombarded with adverts on websites and social networks about tents, stoves and sleeping bags. What about adverts appearing after talking about certain products? all other audio passes through the device until the wake word is ‘caught’ and sent to Amazon’s secure cloud, where your request is reanalyzed to verify the wake word was spoken.” The good news is - despite what conspiracy theories exist - Amazon, nor Alexa is spying on you.Īmazon uses technology it calls ‘keyword spotting’ to listen out for your wake word, without actually listening out.Īmazon states that “Echo devices are designed by default to detect only the sound waves of your chosen wake word, and everything else is ignored. You can, of course, disable the microphone on your smart speaker and make it that you need to push a button to activate Alexa… but that’s not really the point of having a voice assistant on hand, is it? If your Echo speaker wasn’t always listening there’s no way it would hear your commands starting “Alexa” (or another word if you’ve changed the Alexa wake word). Or rather the microphone on your Alexa smart speaker is always active (by default, at least) and is constantly monitoring voices in your home in order to hear its wake word. The short answer is yes, Alexa is always listening to you.
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